Yes, we actually celebrated National 401(k) Day on September 7, 2018. Why? Beyond the fact that we are total nerds, we thought it would be a creative and fun way to create awareness that most 401(k)’s need attention both on company and personal levels. On the company level: too many plans pay fees that are much too high and work with a broker instead of a fiduciary. On the personal level: not enough people know if they are saving enough or if they have the right investment mix.
We rented a food truck to attract attention because, well, who doesn’t like a free lunch? During the day we spoke to some great people who were not aware that they should even review their retirement plan. And, we had a ton of fun in the process.